Legal Notices

NOTICE OF INTENT TO AWARD A SOLE SOURCE PROCUREMENT MU22MARKETING Response Deadline: 3:00 p.m., LPT, Wednesday, November 10, 2021 Marshall University intends to waive the solicitation process and approve a sole source to purchase an online digital marketing product/tactic for University Communications. Justification: The University has determined that Pikewood Media Group’s High School Student Select Program has unique features that are essential to the University’s program. Those features include the following: o Ability to directly engage (advertise) with high school students, teachers and administrators across 34,400 public and private high schools nationwide; o Employ “polygon” technology which electronically encases the precise high school property boundaries in order to “capture” the on-premise smartphone device ID’s; o Ability to capture device ID’s in real time while the user is in school, but can also capture all devices that have been in the school for the last 30, 60, or 90 days; up to the previous two (2) years. Once the device ID is identified, the program can deliver a variety of display and video based ads to the users device across 3,000,000 different apps and websites; o Provide 35,000 or more high schools that are currently “polygonned” with device ID’s that are continuously captured and refreshed on a consistent basis; o Ability to extract (download) device ID’s from the primary mobile platform and upload them across numerous outreach, social, video and Over-the-top (OTT)/Connected TV (CTV) entities which allows colleges and universities to engage these exact users across all online content and destinations on the web. These additional content destinations include: Facebook, Instagram, Snapchat, TikTok, Pinterest, GDN, YouTube, The Trade Desk, OpenX, InStream/OutStream, Native, and OTT/CTV; and o Provide numerous exclusively designed outreach networks comprised of hand-picked, curated websites that target audience’s colleges and universities need to continuously engage across many of their primary recruitment and marketing initiatives across the program’s available 200 audience targeted networks. Interested Vendors (firms or individuals) that can sell an “or equal” online digital marketing product/tactic to the University can respond with an alternate solution that overcomes the sole source reasons stated above, along with sufficient, detailed, convincing documentation, regarding their ability to supply an equivalent platform. The Vendor’s response must be sent directly to Justin Hawthorne, Marshall University Purchasing Agent, at hawthorne2@ marshall.edu and received no later than 3:00 p.m., LPT, Wednesday, November 10, 2021. Any responses to this notice must show clear and convincing evidence that competition would be advantageous to the University. Supporting documentation should include, but is not limited to online digital marketing product/tactic specifications. The University reserves the right to require the responding Vendor to submit additional information as it may deem necessary and may consider any evidence available to it of the financial technical and other qualifications and abilities of the responding Vendor. This is not a request for bids or proposals and there is no solicitation available. The University will not consider any responses as a proposal, bid, or quote. Any response received as a result of this Notice of Intent shall be considered solely for determining whether bona fide competition exists. If it is determined by University staff, after reviewing any information received from responding Vendors, that sole source justification stands and the online digital marketing product/tactic is available only from a sole source, the University will waive the solicitation process and award the sole source procurement. LH-119498 11-4;2021